Most conventional marketing is failing because it attempts to sell something vs. branding one's product or service as truly unique and leading with incredible content in enabling one's ideal customer to get to know, like, or trust you.

Take it one step further...

Are you integrating your brand with a marketing conversation that is taking place?

Put another way, are you listening to what people want to talk about and are you adding value to that conversation?

Break it down...

If "search" is the first iterative of a conversation, often on-line, then are using a language for your ideal customers to find and interact with you?

Why is developing a blog and podcast platform so important for your business?

Because bloggers and podcasters are the new influencials at the gathering places of conversation online today.

Have you virtually "hugged" an influencial blogger or podcaster today?

Better yet, ignite the conversation of the topics people want to talk about and become influential.