My Escape From Cubicle Nation friend Pam Slim wrote a great post today on Grammar Girl Mignon Fogarty.

What a great example of using podacasts to enable people to know, like, and trust you.

Mignon did something very creative from a business process standpoint. 

1. She created a 5-minute weekly podcast. She now receives 800,000 visitors a week.

2. Mignon created an audio book on audible.com.

3. She wrote a print copy book.

I love this creative approach.

You can view her YouTube video below and draw some inspiration and ideas for your own business.